A retailer is an intermediary who sells goods directly to the end consumer. It is relative to the producer and wholesaler and is in the final stage of the circulation of goods. However, drop shipping retailers are not the same, it is after the consumer orders, the product is shipped directly from the supplier or manufacturer to the consumer. The traditional sales model is the manufacturer to the supplier to the retailer to consumer. Every additional step, the cost of the product will increase. Drop shipping greatly reduces the cost of the product. It’s easy to become drop shipping retailers. You just need to find a supplier and choose a sales platforms. But if you want to do well, then the following points you need to consider.
How to choose the sales platforms?
Why do I want to introduce the first platform to choose? Because a famous platform can bring more traffic and more potential customers to your store, your product is more likely to sell.
I think a good sales platform must have the following:
1. The broad user base
2. User high active
3. User high accuracy
Well, anyone who knows a little about probability theory knows that if we have a user base of 10,000 and the turnover rate is 10%, then we have traded 1,000 people. If the user base is 100 people, then even if the transaction rate is as high as 50%, we can only trade 50 people. The latter's efficiency is five times that of the former, but the final deal is only 5% of the former. This shows the importance of choosing the size of the sales platform.
Of course, the sales performance that the sales platform ultimately brings to us is affected in many ways. This is the two points mentioned later. One is user activity and the other is user accuracy. For example, WeChat monthly active users are about 860 million, and QQ monthly active users are about 820 million, while Taobao.com even if its active users at the double 11 is only over 100 million.
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Therefore, the drop shipping retailers should consider these points when choosing a sales platform.
How to select your product?
1. Understand yourself and analyze the advantages and disadvantages.
When doing anything, you first need to know yourself, such as what you like to do, what you are good at, and what resources you have. As drop shipping retailers, the funds, manpower, and material resources required to invest in different products are different.
Understanding yourself and analyzing the strengths and weaknesses is to better select the right products. You can use SWOT to combine mind maps to make yourself more aware of yourself.
2. Market research, do a good job of market positioning
After you understand your situation, you need to conduct market research. The more meticulous the investigation work, the better because it is to set the tone for the direction of product selection. It is a directional issue. If the wrong direction is chosen, it will result in a less effective situation. If the choice of products is in the right direction, in the subsequent operations, as long as the right strategies and methods are adopted and persist, there will be fewer detours. The work of market research is to make the direction of their choice of products more clear, clear, and targeted.
3. Narrow the selection to focus on the product.
First of all, through targeted selection of a wide range of areas, after the need to narrow the scope of choice, focus on the product itself, such as product market capacity, whether the product meets the needs of the moment. Whether the product has a patent, whether it is unique in the industry, product design ideas and functional design, whether the product's technical process meets the relevant standards and so on. The drop shipping retailers use the product as the carrier to purchase at a low price, and will reasonably increase the price and eventually sell the product. When selecting the product, the details of attention can reduce unnecessary trouble for the future.
How to increase online store visibility?
When you already own your store online, become a dealer dropship need to know how to increase online store visibility? Now recommend some promotion methods:
1. Use forum or blog promotion to bring traffic to the website.
For those who want to bring traffic to the site through forums and blog, we must first select a good forum. How many people on the forum are online is a criterion for judging whether this forum is good or bad.
2. Timely update of product information.
If you want to increase the visibility of your store, you need to increase your visits. If your site's information is not updated frequently and your customers have seen it. Then he will think that your page's product is old, and nothing else is worth seeing again.
3. Holiday Promotions.
Timely update of product information is very helpful for improving online store traffic.
Regardless of the industry, discount promotions always attract consumers. Low-cost promotions are equivalent to small profits and quick turnover, which not only increase profits but also raise awareness.
4. Old customer maintenance should pay attention
Customers are a good media, and maintaining these customer resources is very important for online brand awareness.
What is thing need to be done after the product is sold?
1. Investigate customer satisfaction.
2. Promptly respond to customer questions.
3. Track logistics information in real time.
4. Timely processing of return issue.
5. Watch customer reviews and correct them based on comments.
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